Those days when Xiaomi was “just another Chinese manufacturer” are history now, as they just managed to reach an important milestone: 2 million units sold in the July – September quarter in India, the highest since they started operations in this region, according to Economic Times.
A year full of records!
This is just one of the records reached by the company over the past 11 months, as back in October, they also managed to sell more than one million smartphones.
These numbers are the result of Xiaomi’s decision to expand in the offline market and work with various partners, not to mention the increasing variety of their portfolio and manufacturing capacity, claims the above mentioned source.
“We crossed 2 million plus sales in one quarter in third quarter for the first time, compared with our performance last year, we have attained more than 150% growth year-on-year,” said Manu Jain, Xiaomi’s head of India operations.
“Mi India has been warmly welcomed by users, which is why we are one of the fastest growing brands in the smartphone industry today – one out of every four smartphones sold online was Xiaomi,” Mr Jain added.
Aiming number one until 2021!
Right now, the company is considered the 4th manufacturer in India, being very close to the next position, just 7.5% share separating them from Micromax. However, within five years, chief executive Lei Jun expects Xiaomi to become India’s top smartphone brand.
Starting with January 2016, they managed to sell around 1-1.5 million each quarter, the best moment being during the three days of Diwali sale, when 247,000 units were given away on Mi.com.
As for the most popular smartphones, models like Redmi 3S and Redmi Note 3 are among top 10 phones in India, helping the company acquire neatly half of its total market share.